Bootlegger coffee is taking to the skies through an exclusive new partnership with FlySafair, bringing its premium beverages to passengers on all domestic routes.
As detailed in Bootlegger's announcement, the partnership will feature four signature drinks: Bootlegger Colombian FD Coffee, Cappuccino, Hot Chocolate, and Dilmah Ceylon Rooibos Tea.
This move aligns with Bootlegger's growth strategy, which has seen it expand from 18 locations in 2019 to 86 stores today, a 378 increase, with plans to reach 200 cafes by 2028. The airline beverage market represents a new frontier for the brand, offering exposure to a captive audience of travelers.