To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads , AI-powered programmatic advertising platform under JOYY Inc. NASDAQ: JOYY , announced an expanded partnership, with Pixalate , a global leader in ad fraud traffic monitoring.
This strategic partnership aims to comprehensively enhance the governance of BIGO Ads In-App Advertising IAA ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment.
Ad Fraud on the Rise: IAA Ecosystem Faces Growing Authenticity Threats
