Nigerian singer, Abiola Ahmed Akinbiyi, popularly known as Bella Shmurda, has expressed concern over the rising cost of music promotion.
He lamented that a lot of artists are now sceptical about releasing new music, especially albums, due to the development.
Speaking in a recent interview with Naija FM Lagos, the Cash App crooner explained that shooting a music video is now very expensive, with the lowest rate being N20 million.