FC Barcelona have announced a new partnership with Uber Espana, a deal that links the club's sporting identity with innovative mobility solutions. The presentation took place on Wednesday, October 22, 2025, at Spotify Camp Nou, with Pau Cubarsi-La Masia's rising gem-serving as the face of the collaboration. Barcelona's young core has been central to the club's fresh identity, and Cubarsi's story reflects that same balance of tradition and modernity.
The partnership, revealed by FC Barcelona's general manager Manel del Rio and Uber Iberia's Felipe Fernandez Aramburu, is more than a sponsorship-it's part of a larger rebuild. As reported by SoftFootball, Barca's recent 2 million profit shows how Joan Laporta's financial reforms are taking shape , supported by major deals with Spotify, Midea, and now Uber.
On the pitch, Barca's youthful energy has been obvious with recent attacking displays, including a 6-1 rout led by Fermin Lopez against Olympiacos . The partnership therefore feels timely, as it links a modern mobility brand with a club leaning heavily on its academy and emerging stars. The Uber collaboration extends that progress by focusing on sustainable mobility and enhancing matchday travel around the new Spotify Camp Nou.