The Board of Control for Cricket in India BCCI has joined hands with some immensely profitable companies over the years. This isn't something unnatural as associating with the Indian Cricket Team gives companies massive leverage, through surreal brand exposure to a huge audience, fostering strong brand awareness and trust among consumers, particularly youth.
Brands look to use the Indian team's established trust factor to build their own credibility and reputation. The enormous reach and engagement opportunities lead to a commendable return on investment ROI for brands.However, quite strangely, all of India's jersey sponsors have landed in hot waters after their association with the Indian team, with Dream11, the current jersey sponsor, being the latest casualty.
Notably, the Parliament of India has passed thePromotion and Regulation of Online Gaming Bill, 2025, which is set to impose a blanket ban online games involving real money. Needless to say, fantasy sports platforms like Dream11 will be hit the hardest with the move and will have to shut down real-money and transaction-based operations as soon as the legislation is enacted.
