Amazon is expanding its use of artificial intelligence in film and television production, betting that AI tools can reduce costs and accelerate workflows amid rising budgets in Hollywood.
At Amazon MGM Studios, a new internal unit known as AI Studio is developing tools designed to streamline pre- and post-production processes. The company plans to launch a closed beta in March, with industry partners expected to test the tools ahead of broader results in May.
Albert Cheng, head of AI Studio, said the initiative operates like a small startup within Amazon, focused on applying AI without replacing human creativity. We fundamentally believe that AI can accelerate, but it won't replace, the innovation and the unique aspects humans bring to the work, Cheng said.
