The Africas Eden MICE Show 2026, in partnership with the Southern African Association for the Conference Industry SAACI, will take place in Livingstone from February 18-20, focusing on integrating business events into destination marketing to support regional growth and long-term tourism impact.
When Africas Eden introduced a MICE component to its travel show, it reflected a shift in collaboration between business events and tourism across the continent.
The beauty of MICE lies in its ability to beat seasonality, said Jillian Blackbeard , Africas Eden CEO. Rather than being driven by holiday-focused FIT travel, business tourism as well as group meetings and incentive travel often fill destinations when theyre at their quietest. Its this balance that sustains our region year-round and supports the livelihoods that depend on tourism.
