The International Tourism Fair FITUR, organised by IFEMA Madrid, from January 21-25, has seen a 34 increase in African stand space this year.
This growth comes as FITUR 2026 brings together more than 10 000 companies from 161 countries with international participation up 11 overall. Africa is among the strongest growth regions at the show.
This year also marks the first-ever participation of the African Travel Tourism Association ATTA in FITURs 46-year history. The association is bringing together companies from South Africa, Rwanda, Uganda, Mozambique, Botswana, Kenya and Zambia.
