The European market accounts for almost 60 of all overseas arrivals in South Africa, illustrating the regions continued importance in driving the countrys tourism performance.
SA Tourism has an extensive footprint across Europe, carrying out its destination marketing activities from hubs in UK/Ireland, Central Europe, South Europe and North Europe.
SA Tourisms Regional GM for Europe Ian Utermohlen gave Tourism Update in-depth insights into the DMOs marketing strategy, the barriers facing the market and forecasts for future performance.