In a bold and future-forward move, 9mobile had announced the formal commencement of its transition to a new corporate and consumer identity, T2.
"This is not just a logo change, it's a total evolution of who we are, why we exist, and how we deliver value," Obafemi Banigbe, the Chief Executive Officer, said at the launch in Lagos.
"T2 represents our next chapter. It is a symbol of our renewed commitment to innovation, resilience, and a deepened focus on customer experience. We are building a brand that is ready to thrive in the digital economy."
This strategic brand migration marks a pivotal chapter in the company's business transformation, setting the stage for a renewed competitive presence in Nigeria's telecoms landscape and a sharper alignment with evolving digital consumer expectations.
The rebrand is a key milestone within the company's comprehensive four-phase recovery roadmap -Stabilisation, Modernisation, Transformation, and Growth - launched following the landmark 2023 acquisition of 9mobile by Lighthouse Telecoms, led by business leader and investor, Mr. Thomas Etuh.