As South Africa kicks off heritage month renowned South African artists Yanga Chief and Ntate Stunna have joined forces to celebrate and preserve African traditional songs.
Castle Milk Stout has launched the cultural initiative the AfriKaraoke Campaign with some notable artists who were chosen for their musical talents but also for their powerful social commentary on culture, making them ideal ambassadors to bridge the gap between generations and inspire young adults to reconnect with their heritage.
Afrikaraoke is based on the insight that the urban young adults of today do not know the lyrics or meaning to traditional songs, and this puts the longevity of these songs at risk and removes the significant meaning these songs play at traditional ceremonies.
Yanga Chief and Ntate Stunna journey to their rural homes in Eastern Cape and Free State, where they meet their elders to learn the lyrics and meaning to traditional songs.
Their journey home also reflects deep connections to their cultural roots.
