Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA.
All three players had national star power before stepping foot in the pros. Clark and Reese have made the All-Star Game in each of their first two seasons and are two of the most popular players in the league.
Bueckers was voted a starter in her first All-Star Game this weekend.
The next group up in college that is led by Hannah Hidalgo, Flau'jae Johnson, Olivia Miles and JuJu Watkins has already benefitted from the name, likeness and image. According to On3, Johnson's NIL valuation is 1.5 million.
"NIL, man, it is beautiful," Johnson said. "This year in March Madness, I had about five commercials running and you know it was so cool watching the game, then seeing myself come on. It's just a great opportunity."