Nigeria's music industry is one of the fastest-growing cultural economies in the world, with PwC projecting revenues of over 44 million from recorded music alone in 2025. Yet the numbers only tell part of the story.
Beneath the streaming charts and sold-out shows lies a larger question: how do we ensure this growth becomes sustainable? The next chapter of Afropop cannot rely on virality or short-lived moments it demands leadership that prioritizes impact and innovation as core strategies, not afterthoughts.
For years, one of the recurring issues has been the industry's obsession with immediacy. Artists are often pressured into chasing quick hits that dominate TikTok for a month but leave little legacy beyond the algorithm.
