His vision for a more autonomous, financially viable Southwest Regional League could redefine the trajectory of football in the region.
A Proven Track Record in Sponsorship
One of the most compelling arguments in Mbales favor is his proven ability to attract sponsorship. Just this August, he secured 0.0005 billion in sponsorship for the Tiko Is Rising International Football Tournamentand did so in only two weeks. That achievement demonstrates not only his persuasive capacity but also the trust he commands among businesses. If such results can be achieved for a short-term tournament, one can only imagine what he could deliver for the Southwest Regional League across multiple seasons.
Already, a sponsorship deal is in the pipeline that will see all participating clubs wear customized jerseys designed by SIMO Sports Brand, a U.S.-based manufacturer. This is a clear sign that Mbales vision for football in the region is not abstractit is already taking shape. His plan hinges on mobilizing support from over 20 companies operating in the Southwest Region, with the goal of building financial independence for the league.
Football Vision Beyond Borders
Mbales credentials extend far beyond the local scene. As a certified soccer agent since 2022, he brings firsthand knowledge of football management and player development. His international exposureattending the Tanzania Football Summit 2021 and 2022 in Zanzibar and the World Football Summit 2020 in Durban, South Africaequips him with a global perspective on modern football governance.
On the ground, he has consistently invested in grassroots football, organizing youth tournaments across the Southwest. These initiatives not only provide opportunities for young talent but also align with his broader vision of using football as a vehicle for community building and social impact.
A Profile Rooted in Excellence
Mbales educational and professional journey underscores his commitment to excellence. He attended Saint Josephs College Sasse, arguably Cameroons premier secondary institution, before advancing to the University of Buea, one of the nations most respected universities.
Professionally, he has built credibility as a journalist with Cameroons most prominent media organs: CRTV, Equinoxe TV, Canal 2 International, and STV. His career then extended to the continental stage with Africanews, one of Africas most reputable pan-African broadcasters. This background in media not only highlights his communication skills but also his ability to harness media partnerships for the benefit of the game.
At a time when Cameroonian football struggles with governance and funding issues, the Southwest needs a leader with vision, connections, and a proven record of delivery. Mbale combines the credibility of his media career, the global outlook of his international football engagements, and the pragmatic skills of a sponsorship negotiator.
His central promiseto make the Southwest Regional League autonomousis both ambitious and achievable. By engaging the corporate community, enhancing visibility for the league, and professionalizing its management, Mbale offers a roadmap that could transform Southwest football from dependency to self-reliance.
The question is no longer whether Mbale is ready for this role, but whether Southwest football is ready for the bold future he envisages.