WhatsApp is rolling out a new measure to reduce spam by limiting how many messages individuals and businesses can send to people who havent responded.
The Meta-owned messaging platform, which began as a simple tool for chatting with personal contacts, has evolved to include group chats, communities, and business messaging. As a result, users now receive more messages than ever, often from unfamiliar senders.
Under the new policy, all outgoing messages to unknown recipients will count toward a monthly limit, unless the recipient replies. For example, if someone sends three messages to a new contact after meeting at a conference, those three count against the limit.
