This piece was originally published on Michael Markovitz's Substack, Media Explorations - read the original article here
While the package sounds substantial, a significant share likely overlaps with MultiChoice's existing expenditure patterns - and the exact uplift or incremental increase is unclear due to limited financial disclosure.
Canal CEO Maxime Saada expressed optimism about the merger, stating: "This is a major step forward in our ambition to create a global media and entertainment company with Africa at its heart." He added: "We are committed to investing in local content and supporting South Africa's creative and sports ecosystems."