New approach will leverage creative teams and industry-leading AI intelligence to deliver brand distinctiveness and personalised consumer marketing at scale. As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production. Vodafone Group and five European operating companies will initially start working with the new agency.
Publicis will dedicate a hand-picked team of its best creatives, analysts and account leaders to work exclusively with Vodafone - globally and across local markets - driving a new level of brand consistency, distinctiveness and creative excellence.
Vodafone will also be the only telecom operator to access Publicis' industry-leading technology platform, Leona in selected European operating markets. Leona is an all-in-one content platform powered by the marketing industry's most advanced consumer intelligence. Vodafone will tap into a simulated audience of 70 million telecom identities - created using agentic AI - to generate real-time, insight-driven creative content with unprecedented precision.
