Valu , MENA's leading universal financial technology powerhouse, announced the launch of its digital onboarding feature on noon , the region's largest digital marketplace. This milestone marks the first licensed Buy-Now, Pay-Later BNPL transaction in Egypt executed after the digital onboarding under the FinTech License granted by the Financial Regulatory Authority FRA.
Through this feature, all users can enjoy Valu's full range of financial and lifestyle solutions instantly without visiting a branch or downloading the app right away. This represents the first time Valus practical BNPL application of the FRA's FinTech License, designed to foster financial innovation and accelerate digital transformation in the Egyptian market.
Non-Valu customers shopping on the noon application can seamlessly use Valu during checkout. First-time Valu users can complete a quick, fully digital onboarding process powered by eKYC and e-signature, requiring only their National ID to complete the process.
