Unifonic, a leading customer engagement platform and Software-as-a-Service SaaS provider based in the Middle East, obtained the prestigious ISO 42001 certification, an internationally recognised standard for Artificial Intelligence Management Systems AIMS integration. The certification is a testament to the company's enhanced AI risk management capabilities and regulatory readiness, in line with its vision to drive sustainable and compliant AI innovation.
The achievement coincides with the exponential growth of the global AI market. However, research reveals that a staggering 65 per cent of organisations fail to ensure AI regulatory compliance, while almost 73 per cent of leaders worry about AI risks, with nearly half of the organisations being vulnerable to cybersecurity threats.
In such a scenario, adopting responsible AI practices is a strategic imperative, as they enable organisations to systematically identify and mitigate AI-related risks early on, demonstrate enhanced credibility and build stakeholder confidence, while preparing for possible future regulations. The ISO 42001 certification is a key milestone as it can transform the way organisations manage AI systems by addressing the pressing need for robust AI governance in today's dynamic digital landscape.