Unicef Sa Calls For Stricter Advertising Regulations On Baby Formula

The United Nations International Childrens Emergency Fund UNICEF in South Africa has urged government to enforce stricter advertising regulations on the baby formula industry.

This after the World Health Organisation and UNICEF launched a campaign, Babies before Bottom Lines, sounding the alarm on what they say is false and unethical formula advertising.

The organisations have called on formula milk companies to stop presenting incomplete scientific evidence and inferring unsupported health outcomes.

PODCAST Concern over baby formula advertising in SA

UNICEF South Africas Nutrition Manager Gilbert Tshitaudzi says the pseudo-scientific health claims made by formula companies discourage mothers from breastfeeding, which should always be a first choice.