Micro, small and medium-sized enterprises MSMEs, the backbone of Africa's economy continue to face persistent constraints in accessing finance, markets and digital solutions. Strengthening their capacity to leverage digital tools is a shared priority of African governments, UN Trade and Development UNCTAD and eTrade for all partners.
This call was echoed at the recent Tokyo International Conference on African Development TICAD 9, where leaders reaffirmed digital transformation as central to Africa's growth and highlighted private sector development, innovation and resilient supply chains as drivers of the African Continental Free Trade Area AfCFTA and inclusive prosperity.
Global momentum and Africa's opportunityGlobally, e-commerce continues to reshape trade and consumer behavior, expanding from 17 trillion in 2016 to 27 trillion in 2022 , according to UNCTAD's Digital Economy Report.
