Umniah by Beyon has announced two key executive appointments Yusuf Sater as Chief Technical Officer and Dina Aldaoud as Executive Director of Brand and Corporate Communications. These appointments come as part of Umniah's renewed brand strategy and reflect the company's commitment to strengthening its leadership capabilities and advancing its evolution into a modern digital telco driven by technology, innovation, and customer-focused experiences.
Dina Aldaoud is a seasoned leader in brand management and corporate communications with over 20 years of experience across telecommunications, oil and gas, consulting, nonprofit, and luxury retail sectors. Known for her strategic creativity, she has built and protected brands, launched successful products, and led communication programs that inspire trust and strengthen community engagement. Her expertise brings a strong strategic lens to Umniah's refreshed brand direction and supports the company's ambitions for digital transformation and sustainable growth.
Yusuf Sater, an accomplished technology executive with over two decades of experience in telecommunications and IT, has led large-scale infrastructure modernization and digital transformation programs across multiple markets. With a forward-looking vision and deep technical expertise, he now leads Umniah's technical strategy and network evolution, ensuring reliable, secure, and cutting-edge digital experiences. His leadership will be instrumental in positioning Umniah at the forefront of digital innovation in Jordan and the wider region.
