The Sharjah Investment and Development Authority Shurooq has entered into a strategic partnership with Citix MENA to introduce a new smartboard digital network across several of the emirate's flagship destinations, in a move set to modernize visitor engagement and advance Sharjah's smart city agenda.
Under the agreement, Citix will deploy and operate a new generation of interactive digital street-furniture screens designed to offer real-time information, improved wayfinding, live updates, and continuous visibility of cultural, leisure, and tourism activities. The network aims to enhance how residents and tourists access information across public spaces managed by Shurooq.
The rollout, which marks one of the most significant digital infrastructure upgrades within Shurooq destinations to date, forms part of a broader push to integrate intelligent media systems into urban environments. The smartboards are built to deliver dynamic content supported by transparent analytics, giving brands, stakeholders, and city authorities new tools for communication and public engagement.
