Channel partners in the UAE are placing data-driven innovation at the forefront of their growth strategy for 2026, according to new research from global technology distributor Westcon-Comstor.
The survey, which included 500 partners across the UAE, Australia, Singapore, Spain, and the UK, found that 40 of UAE-based respondents plan to invest in data-led offerings over the next 12 months. This focus surpasses other strategic priorities such as market expansion or transitioning to managed services and subscription models, and aligns with the global average of 40.
Additionally, 26 of UAE partners identified data-driven consulting services as the most promising revenue stream stemming from digital transformation initiatives. Across all five surveyed countries, most partners are already leveraging real-time data to improve customer experiences and inform business decisions. Popular applications include tracking customer behaviour and preferences 57, refining marketing and sales strategies 50, and identifying market trends 42.
