When the Trump family unveiled a new phone before a giant American flag at its headquarters earlier this month, the pitch was simple and succinct, packed with pure patriotism: "Made in the U.S.A."
The Trumps are apparently having second thoughts.
How about "proudly American"?
Those are the two words that have replaced the "Made in the USA" pitch that just a few days ago appeared on the website where customers can pre-order the so-called T-1 gold-toned phones with an American flag etched on the back. Elsewhere on the site, other vague terms are now being used, describing the 499 phone as boasting an "American-Proud Design" and "brought to life right here in the U.S.A."
The Federal Trade Commission requires that items labeled "Made in USA" be "all or virtually all" produced in the U.S. and several firms have been sued over misusing the term.