Chinas oldest original equipment manufacturer OEM of cars and trucks, FAW, has embarked on an aggressive marketing strategy to launch its latest mechanical horse, the J7, a diesel-powered truck that meets Euro-V and Euro-VI emission standards.
First entering the Asian market back in 1953 as the Jiefang CA-10 four-tonne truck, FAW is a relative newcomer to the South African market and its first local buyer, Richard Leiter, is today also the OEMs executive director in southern Africa.
Although only entering the local market in 1994, FAW has fast established a foothold for itself among fleet managers and transporters.
