TRACCS, the MENA region's largest independent, homegrown communications consultancy, and Ainigma, a London-based boutique AI consultancy, have joined forces to advance human-centric innovation and adoption of Generative AI GenAI in the region. This collaboration is designed to accelerate business transformation and growth by fostering the strategic, creative, and ethical implementation of GenAI programs across organizations.
The partnership, which was announced on the sidelines of Athar - Saudi Festival of Creativity in Riyadh, will combine TRACCS' deep communications expertise with Ainigma's adoption-first approach, to help organizations improve efficiency, unlock growth, and reimagine how they communicate and innovate in a way that is responsible, practical and measurable.
AI has emerged as a powerful driver of the global economy, with McKinsey estimating that GenAI alone could add between USD 2.6 trillion and USD 4.4 trillion annually. According to PwC, AI could contribute 320 billion to the Middle Easts economy by 2030.
