Africas Eden, with JLL and the World Travel Tourism Council, has released a comprehensive new roadmap for four Southern African countries to sustainably grow their underdeveloped tourism sectors by focusing on aspects such as infrastructure development, policy renewal, enhanced data gathering and diversification of product offerings.
Derived from JLLs Tourism Readiness Index a framework that analyses more than 70 indicators to evaluate destination readiness to service future tourism demand the roadmap covers Botswana, Namibia, Zambia and Zimbabwe.
Each country is ranked in terms of the pillars of scale, leisure tourism, business tourism, urban readiness, environmental readiness, safety and security, and policy and prioritisation.