THG Ingenuity and Google Cloud today announced a far-reaching collaboration designed to transform the scale, innovation, and future growth of THG Ingenuity and its digital commerce platform.
By combining Google Clouds cutting-edge generative AI and data analytics products with THG Ingenuitys end-to-end commerce and fulfilment capabilities, the agreement represents a strategic milestone that will accelerate product innovation, deliver step-change outcomes for customers, and open new go-to-market opportunities worldwide.
Key pillars include: