Tescan Group proudly introduces its new global brand platform The Art of Discovery at this years Microscopy Conference MC in Karlsruhe , Germany . Built on the belief that beauty lies in what is yet to be discovered, it reflects Tescans ambition to be a trusted growth partner in science. Following its global introduction at MC 2025, the brand platform will make its Asia-Pacific debut at SEMICON Taiwan September 8-12, 2025.
This rebrand signals a pivotal step in Tescans shift toward a more integrated model - combining advanced technology, workflow-focused solutions, expert support, and a community built on shared knowledge. This represents Tescans broader focus on delivering customer-centric solutions rather than simply providing technology.
New Aspiration, Approach and Drivers