Tanzanias 2024 Visitor Exit Survey highlights the key role that tour operators, travel agents and word-of-mouth referrals continue to play in promoting tourism with more than 86 of travellers first hearing of the country through these channels.
International tourism arrivals in Tanzania exceeded a record 2.1 million in 2024 approximately 40 higher than pre-COVID 2019. Tourism earnings grew by 15.7 to US3.9 billion, driven by strong performances by overseas source markets such as the US, Italy and France.
In 2024, Tanzanias tourism sector continued to thrive, thanks to the ongoing recovery of the global economy and government promotional efforts, said Hassan Abbas , Permanent Secretary for Tanzanias Ministry of Natural Resources and Tourism. Securing a number of global awards has further benefitted the country, he added.