As South African traders become more strategic and discerning about their choices, what they expect from their broker of choice has also changed significantly. According to recent data from Kantars Global Brand Health Tracking study, trader preferences in South Africa are now shifting increasingly towards trust, transparency, and operational reliability.
Among the strongest findings of the Kantar study was the importance of a seamless deposit and withdrawal process for South African traders. In fact, 42 of respondents chose a smooth deposit and withdrawal process as one of the top three most important criteria for selecting a broker. Financial security was a close second, with 40 of participants identifying it as a crucial factor.
These numbers show a shift in priorities for South African traders, who are now moving away from traditional broker selling points, such as extensive asset selections, welcome bonuses, and other incentives.