Sports Tourism Opportunities Highlighted At Wtm Africa

sports tourism opportunities highlighted at wtm africa
18 Days(s) Ago 👁 77

Sports tourism, the fastest growing tourism segment prior to the COVID pandemic, is a lucrative travel market, which Africa is increasingly leveraging.

Speaking at WTM Africa, Naledi Khabo , global strategist and CEO of the African Tourism Association, said the global sports market was valued at US598billion in 2023 with a compound annual growth rate of 16.8.

Sports isnt just a niche sector of the tourism industry. Prior to COVID, it was the fastest growing sub-sector in tourism and its expected to almost triple in size from about US600billion in 2023 to US1.8trillion in 2030.

Khabo said over one billion people travel annually to compete, spectate or celebrate. Now sports is seen as a driver of economic mobility, urban development and national identity.

Sports travel is a highly lucrative market. Sports travellers outspend business travellers: new Expedia data indicates they spend an average of US1500 on their trips.

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