Speaking to TechCentral at the AWS Summit in Johannesburg last week, Phonetik AI founder and CEO Francois Schreuder said making the creation of accessibility tools cheaper and quicker can help content producers incorporate the technology into their workflows instead of viewing it as a grudge purchase.
"Around 24 of the global population is - to varying degrees - either visually or hearing impaired. This means they can't necessarily access entertainment, educational and training material that could help them better their lives," said Schreuder.
"If you're talking about a piece of content, say an episode, it could take two days to manually make the subtitles and descriptors that would make the content accessible. With our tools, we can cut that down to 30 minutes."