Online retail in South Africa is projected to exceed 10 of total retail sales for the first time in early 2026, driven by high growth rates and increased spending among older, higher-income shoppers, according to a new industry report.
The Online Retail in South Africa 2025 study from research firm World Wide Worx found that e-commerce sales grew 35 in 2024, matching the growth rate from the previous year. Onlines share of total retail revenue rose to 8 in 2024, from 5.9 in 2023, and is on track to reach double digits in the coming months.
Total online retail sales reached ZAR 96 B rand USD 5.5 B in 2024 and are estimated to grow to ZAR 130 B in 2025, World Wide Worx said.
