For nearly eight years, Instagram and Facebook were the only marketing tools the Managing Director and Chief Executive Officer of Ellarose interiors and Custom Rugs, Mrs. Kehinde Fadahunsi, relied on to grow her business.
This demonstrates how the right digital content can drive visibility, build trust, and attract loyal clients. In this interview, she shares how technology has transformed her entrepreneurial journey, turning a maternity-leave passion into a globally recognized brand through platforms like social media and Shopify. Excerpts:
Many people will be shocked to hear you say technology was the bedrock of your growth in rug business. Can you give more highlights to this?
Yes, technology is at the heart of our businessfrom sourcing and training to marketing and global sales. Social media built our client base, and Shopify has taken us global. Without digital tools, we wouldnt be where we are. For any modern business, technology is not optionalits essential for growth.