Shopware , the leading global open-source ecommerce platform, today announced the creation of The Agentic Commerce Alliance in Europe , positioned as a proactive response to the current AI landscape poised to disrupt the digital commerce ecosystem.
The Agentic Commerce Alliance is a strategic commitment to preserving a diverse, competitive, and innovative digital marketplace where AI technology amplifies, rather than diminishes, the uniqueness and humanity of commerce, said Stefan Hamann , CEO, Shopware.
As AI agents increasingly handle autonomous transactions within split-second decision windows, traditional concepts of brand identity, customer loyalty, and merchant differentiation are at risk of becoming obsolete. Without deliberate intervention, this centralized AI-driven commerce landscape could reduce merchants to mere commodities, eroding diversity, innovation, and consumer choice.
The paradigm is shifting rapidly toward a world where bots, rather than humans, dominate commerce interactions. Tech giants like OpenAI, Amazon, and Google are positioned to become the dominant Commerce Hubs that can handle the entirety of transaction cycles from payments to verification, said Hamann.
The alliance has two primary goals: