NowPay, a Cairo-based fintech focused on payroll and employee financial wellness, has announced its entry into the Saudi market through NowAccess, a newly established joint venture with Tas'heel , the consumer finance arm of United International Holding Company.
The partnership follows an MoU signed by the two companies in early 2025 and comes amid accelerating demand in Saudi Arabia for modern payroll, HR, and fintech infrastructure. Under the agreement, Tas'heel has invested 20 million in the venture and will hold a 75 stake, while NowPay will retain 25.
NowAccess will leverage NowPay's experience in building payroll-linked employee wellness products at scale across MENA, combined with Tas'heel's deep local expertise, shariah-compliant balance sheet, and nationwide operational footprint of more than 310 service locations.
