Sasfin Wealth, the investment management arm of the broader Sasfin Group, has officially rebranded as Otto1890, effective March 2026, in what chief executive officer Erol Zeki describes as a pivotal step in the business's evolution from a stockbroking operation into a standalone global investment specialist.
The new name honors Otto Pollak, who became one of the first members of the Johannesburg Stock Exchange on Feb. 11, 1890, and later founded the business. The firm has traded under various names across 136 years, including Frankel Pollak Securities before Sasfin acquired it in 1999 and integrated it into its banking and wealth divisions.
Zeki framed the rebrand as both a look backward and a step forward. This is an important moment for us as we set ourselves up for continued growth, he said. While our name is changing, our commitment to our stakeholders remains steadfast. Over 20 of our team have been with us for more than 15 years.
