At the Consumer Electronics Show CES 2026 , data storage and semiconductor giant Sandisk announced SANDISK Optimus: the new name for its internal SSD lineup for gamers, creators and professionals. Media spokespeople say the new branding for this family of products represents 'a focus on performance leadership, engineering excellence and a heritage of trust in flash memory.' The SANDISK Optimus internal storage collection consists of three product lines: SANDISK Optimus, SANDISK Optimus GX, and SANDISK Optimus GX PRO.
The introduction of Optimus creates room for future growth as the company expands its product line for gamers, creators, and professionals. While the overall look and feel of the SANDISK Optimus brand is strikingly different, its product portfolio maintains the SANDISK legacy name familiar to millions of users worldwide.
'The SANDISK Optimus brand redefines what performance means for consumer needs, said Heidi Arkinstall, VP Global Consumer Brand and Digital Marketing at Sandisk . Our products span multiple segments, and with this change, we are making it easier for consumers to find the right solution for their needs.
