The stakes are high. The South Korean company lost its global smartphone crown to Apple in 2023, and faces growing competition from Chinese rivals such as Huawei Technologies and Honor.
Meanwhile, Samsungs mainstay chip business has suffered a profit slump stemming in part from its delayed supply of artificial intelligence chips to Nvidia.
Samsungs mobile president and chief operating officer, Choi Won-joon, said his most important mission was to make Samsung a leader in AI-powered smartphones.
I believe that foldable phones, integrated with AI features, are ready to become mainstream by offering unique, differentiated experience, he said in an interview.
He said Samsung aims to take a leadership position in AI by enhancing cooperation with external partners like Google, unlike Apple, which has been using in-house AI technology that has faced delays in adding key features.