Safaricom has launched Ofa Ya Boda Boda and Bundle Ya Deree, two new propositions designed to empower ride-hailing drivers and boda boda riders with affordable connectivity, fuel discounts, insurance, and financial wellness support.
The tailored solutions combine affordable voice and data bundles with free access to navigation apps such as Google Maps and ride hailing apps keeping operators connected throughout their workday.
To further enhance safety and security, the propositions include subsidized insurance covers on drivers and riders from accidents, illness, or loss of income, as well as training on financial literacy and road safety. On financial wellness, Safaricom has rolled out Safire Connect empowerment forums where riders and drivers get to learn about entrepreneurship and digital AI fluency.
