Launched in 2018, Rossco Car Rentals, Shuttles Tours has been a small but successful player among the giants in the industry. It was born from a business that bought and sold used vehicles, and Rossco Car Rentals, Shuttles Tours was a natural progression from that.
But, saysLiora Brenkman, Account Manager, it hasnt been plain sailing getting to this point.
Brenkman has worked side by side with the owner of Rossco,Ross Behrand his family for nearly her entire career. As was the case for many, COVID-19 resulted in a major scaling back of Rosscos operationand saw thecompanysellingoff most of its assets to keep its doors open. It has steadily rebuilt its fleet and today, Rossco has 12 vehicles.
Rossco optimises its vehicles by using them in three ways renting them out, using them for shuttles, and deploying them for day tours. It offers excursions to popular tourist and visitor hotspots such as Gold Reef City, the Lion Safari Park, Maropeng, and Cullinan, among other destinations. It also offers day tours to Soweto, Johannesburg, and Pretoria.
Rossco is a lean team, but has four permanent drivers and is able to source more if needed.
Operating a fleet in South Africa has not been without its challenges, says Brenkman, and asa result of security concerns, it has removed its branding from its vehicles so thatthey are not targeted by criminals.
Safety is a huge concern for our drivers and, of course, our clients, says Brenkman.
Whats the driving force behind Rosscos success? Brenkman believes its word-of-mouth recommendations that have led toa lot of new business coming in, and the fact that many customers give the company repeat business.
Rossco now offers a new feature the company has recently equipped each driver with portable WiFi routers so thattheirclients can connect to the Internet the moment they set foot in the vehicle, demonstrating Rosscos determination to stay ahead of the curve in a highly competitive industry.
Another important factor that brings clients coming back for more is the high level of personalisation that only a smaller player can provide.
One of our unique selling points is our ability to offer a personalised service, says Brenkman.
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