As Lagos wrapped up 2025 with its signature festive energy, the just concluded Interswitchs Rewind Concert was seen to have seamlessly blended music, memory, and brand experience to cap off the yuletide.
Rewind: A Flashback Concert 2025, held on December 30 at Eko Hotel and Suites, was not just a celebration of classic Nigerian sounds, it was a case study in how brands can authentically plug into culture.
