The Provincial Road Incident Management PRIM systems launched Festive Season Arrive Alive campaign at Shell Ultra Pit stop in Bloemfontein.
The campaign is aimed at strengthening collaborations across emergency and law enforcement services during the festive season, ensuring safer roads, healthier communities and enhanced public awareness.
The Free State comes out of a November where more than 23 lives were lost on its national roads in just three weeks. Last months surge in road fatalities due to car crashes is a cause for concern.