It is hard to escape the gaze of Morocco midfielder Brahim Diaz at the Africa Cup of Nations.
The diminutive Spanish-born player is everywhere, from city billboards to a multitude of television advertisements, on top of his heroics on the field where he has become a fan favourite and one of the top performers at the tournament.
A goal from Diaz in each of Moroccos five games has propelled them to the semi-finals and kept up their desperate search for a first title in 50 years.