Polygon , Africa's leading and largest programmatic aggregated digital out-of-home DOOH publisher network has launched its first programmatic DOOH pDOOH campaign in Kenya for luxury automotive brand Jaguar Land Rover JLR.
The campaign, executed in partnership with Polygon's technology provider Place Exchange and media agency Omnicom Media Group OMG, celebrates JLR's 55-year anniversary and showcases the latest Defender model. However, it also represents another important milestone for the Kenyan advertising landscape, as the first locally-activated pDOOH campaign to run through Google-based trading tools.
"This is a watershed moment for both the Kenyan and broader African DOOH marketsx. It demonstrates how international brands can now transact programmatically across our network using the same digital platforms they rely on globally, bringing true omnichannel capability to Africa."
