Sales adoption of AI (artificial intelligence) is climbing as teams push for productivity and personalisation, according to Salesforce, a cloud-based software company.
According to the company, despite the AI adoption surges, there were concerns regarding integration, security, and customer distrust meaning the technologys full potential for the profession has yet to be seen.
This information is contained in the latest report, titled The State of Sales, sharing insights from 5 500 sales professionals across 27 countries, including South Africa.
The report revealed that 85% of sales teams in South Africa have fully implemented or are experimenting with AI. An additional 11% of teams are evaluating the technology.
Sales Cloud general manager Ketan Karkhanis said: This report shares how sales teams are focused on training and enablement, which is the number one tactic for growth.
