Retailer Pick n Pay i s relaunching its iconic brand as part of its turnaround strategy, as CEO Sean Summers says the refreshed range will bring better quality and stronger customer value following store closures and business restructuring. according to TimesLIVE.
The No Name brand, which first hit shelves in 1976, has long been a staple for shoppers looking for affordable alternatives to premium products. With over 3,000 product options today, it's been part of South African households for nearly five decades.
But as per Summers' comments in an interview with , the brand is being radically revamped after years of inconsistent quality and product range.