When Nigerians talk about "the hustle," the focus is almost always on work, from the businesses people are building to the side gigs and salary jobs that keep things afloat. But what about the house that hustle built? The gadgets, the furniture, the electronics, and even the remote work tools that make everyday life more convenient? These, too, are hard-earned assets, and many go completely unprotected.
In one of the more striking videos from Leadway Assurances now-viral 'No Looseguard campaign, a man proudly dismisses his personal assistants caution while inspecting a new house. Hes convinced nothing could go wrong. Moments later, a flood makes its entrance uninvited and unstoppable. The scene ends in chaos, and viewers are left somewhere between laughter and reflection.
That blend of humour and hard truth is whats making the 'No Looseguard campaign stand out, not just in the insurance industry, but across Nigerias entire financial services space. Its using wit, realism, and local nuance to address a deeply overlooked issue: Risk.
Because the reality is this, many Nigerians live just one unfortunate incident away from losing everything theyve worked for, and theres statistics to prove it.